About us

Who is AccountingMatch?

AccountingMatch is a website directory designed to help you locate the specific type of accountant that you are searching for. With cloud technology, many savvy business owners are searching for a higher level of expertise from their accounting provider rather than the accounting firm closest to home.

In today's online world, many business owners are searching for an accounting firm with expertise and experience that matches their need. In some cases, this may be a certain expertise like forensic accounting or international taxes. In other cases, it's an industry-based expertise like working with farms, restaurants, crypto currency or gaming news.

Just like the various types of doctors or lawyers, there are many different types of accountants. Here are some examples of what we mean by types of accountants so you can better locate the type you want to hire.

Types of Accountants

CPA – Certified Public Accountant

Certified Public Accountants are upper-level accountants and can specialize like any other professional or continue to practice as a generalist. A CPA's role is to operate like a trusted advisor, adhere to a ethics, and help you meet your financial goals. This could include audits and reviews, forensic accounting, taxation, litigation support or consulting of some type.

Forensic Accountant

Forensic Accountants analyze financial records ensuring compliance with standards, laws and generally accepted accounting rules. They typically work as an investigator searching for fraud or litigation support. Occasionally, they act as expert witnesses in court proceedings. Forensic accountants can be helpful for corporate fraud, divorce proceedings, business valuation, and related matters.


Auditors are accuracy experts and help commercial businesses, non-profits and other organizations comply with generally accepted accounting rules. Auditors are typically brought in from the outside to conduct an audit annually. Some auditors specialize in certain industries like oil and gas, schools, golf courses, and non-profits. For this reason, it helps to hire the right type of auditor.

Government Accountant

Governmental Accounting is another type of accountants and distinctly different. This type of accountant follows a set of rules designed to ensure taxpayer money is spent wisely and prudently. For example, our federal and state governments outsource lots of contracts and jobs to privately owned companies and they are typically required to these unique rules like Defense Contracting Audit Agency (DCAA) and/or Defense Contract Management Agency (DCMA).

Enrolled Agent

An enrolled agent is a tax practitioner who is licensed at the federal level by the Internal Revenue Service (IRS). For a small business owner who has relatively few compliance needs (audit or review may not be required), this can be a cost effective provider. Enrolled agents can also specialize to help with back tax audits, inquiries and delinquent payments.


Bookkeeping is an important component to all businesses and organizations and focuses on transactional and administrative functions. While important to all types of organizations, this type is the least regulated and most cost effective.

Who Owns AccountingMatch?

AccountingMatch was developed by Build Your Firm.

Build Your Firm has been in operation since 2003 and is dedicated to the accounting industry. Our expertise is accounting marketing and we work with all types of accountants from CPAs to Enrolled Agents to Bookkeepers to Government Accountants to Forensic Accountants. We started as a continuing education provider teaching accountants how to develop more profitable accounting practices and how to leverage marketing for faster rates of growth. Over time, we have evolved into a marketing company with practical solutions that deliver results, which we refer as "Work Smarter, Not Harder."

Our core services for accountants are:

Our clients range from small start-ups to multi-million dollar firms operating in several states. While most of our clients are domestic, some are international in scope. Many have interesting niches and boutique specialties. At the core, Build Your Firm is a digital marketing agency for accountants.